Major Research Report Identifies Gap in IT Service Market for Region’s Small and Medium Businesses

Specific market opportunities for small and medium businesses (SMBs) in the IT sector have been identified, according to the region’s first ever ICT White Paper study, commissioned by Dubai Internet City, the world’s largest managed ICT cluster and a member of TECOM Investments.

Conducted by A.T. Kearney, one of the world’s leading management consultancies in the ICT industry across IT and telecom segments, the study analyses the immense opportunities that lie in the IT service market for SMBs in the region today, especially in the hardware and packaged software segments.

Titled ‘The IT Market – A Middle East Perspective: An Overview of Business Opportunities for Innovative New Companies’, the White Paper identifies key success factors for SMBs operating in the region, providing an overview of the most common entry strategies and the general entrepreneurial environment. It also explores emerging market opportunities within the GCC market including Egypt, Jordan and some areas of Africa.

Providing a number of key data findings, the White Paper throws light on the economic outlook and market growth in the region. It also charts dynamic market trends, while providing recommendations for market entry strategies to attract SMBs for supporting the commercial interest of multinational companies.

The Dubai Internet City White Paper will be officially launched at a gala dinner on 22 October 2008 at the Westin Dubai Mina Seyahi Beach Resort & Marina.